Friday, October 31, 2008

VW Beetle In Antarctica

In 1962-63, two distinct groups of people had their interests intersect. The Australian Antarctic station in Mawson needed an inexpensive and durable vehicle to transport things and people around the base. At the same time, Volkswagen wanted to promote its Beetle to Arctic markets. So VW Australia donated a red Beetle to the station. The 1962.5 Beetle was red in order to make it really stick out in the snow. Find out more about this experiment here.


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