Borders sale & human nature

The travel section at Borders-- 20% off

Borders, one of the largest bookstore chains, has filed for bankruptcy.  200 stores across the country are closing and holding sales.  We drove by a store yesterday and decided to check it out.

It was pandemonium inside.  Books were strewn all over the floor.  The magazine rack was a mess-- I saw a Playboy next to a National Geographic.  The line for the cash register wound like a snake to the back of the store.  It was easily 150 people deep.  I asked a couple of people near the front of the line and they told me that they had been waiting for more than an hour.

But you know what?  Aside from the magazines, which were 40% off, everything else was just 20% off.  Do these people realize that you can easily get any book on Amazon for more than 30% off?  With no sales tax and free Super Saver Shipping with purchases of $25 and more on Amazon, I witnessed 150 people wasting a lot of time, and money.

Random travel book on Amazon-- 36%