Sunday, February 28, 2016

Audi unintended acceleration PR film

This 10+ minute piece is worth your time. Just imagine all the work done by the legal, engineering, and marketing departments. Every sentence-- every word-- was carefully selected. And Unser's road tests!

1 comment:

Webb Rowan said...

There's a lot at stake in the car industry and especially when it comes to how your brand is perceived, I don't think Audi wanted to take any chances!