This is why I could never be in marketing. Just imagine these people saying the following with a straight face:
MM: Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration.
Lincoln Executive: Matthew is a natural fit with Lincoln and where we are going as a brand. The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.