Wednesday, March 16, 2011

GMC truck ad with Collective Soul's The World I Know song

My favorite song of 1996 and they use it for a truck ad?!


Click here for the original video.
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2 comments:

motoringconbrio said...

i liked that song, which somehow managed to be both lightweight and substantive. i roll my eyes a little when u2 or led zep is used to move products - do they really need those extra royalties? - but i understand that a band like collective soul (which was last relevant in the late '90s) needs to get paid.

March 16, 2011 at 2:02 PM
Maxichamp said...

@MTC: No question that they are entitled to be paid. It's just that the song has A LOT of sentimental value and hearing it in such a different context was a shock to my frail sensibilities. :)

March 16, 2011 at 5:16 PM

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