Sunday, December 28, 2008

Subaru Charities

In the U.S. market, Subaru will donate $250 to a charity of your choice (5 to choose from) if you buy or lease a new Subaru. This led me to ask myself, what are these charities? The ACLU? GLAAD? The National Parks Foundation? I went to the Subaru website and after some difficulty, found the charities. They are:
  1. Boys and Girls Club
  2. Habitat for Humanity
  3. ASPCA
  4. Meals On Wheels
  5. National Wildlife Foundation
They are definitely benign, non-partisan, safe. I guess from a marketing point of view, they make sense.


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