Sunday, May 18, 2014

Travel destination slogans


Here in the Bay Area, travel ads are on TV constantly. I've seen ads for San Diego, Oregon, Alberta, Los Angeles, and even the Chickasaw Nation in Oklahoma. Here's a brief piece on branding, in the context of travel destinations.

3 comments:

Alan said...

The San Diego ad is played here as well. Inviting me to go outside and spend some money I guess?

It captures the feeling of this place perfectly--lots of Wonder Bread eating Michael Buble fans in this town.

Maxichamp said...

@Alan: I can't find the ad online, but it's like an ad for Hawaii.

Alan said...

Yeah, lots of ukulele, whistling, and no brown people in sight.

There's no there here.