Saturday, February 25, 2012

Fiat 500 Gucci edition

This is wrong on so many levels.  Just imagine who Fiat-Chrysler would use as a spokesperson when they start selling the Alfa Romeo Louis Vuitton to Americans.

4 comments:

Ripituc said...

What is exactly wrong here? I understand J Lo. is popular and maybe its latin/cosmopolitan image is something the girls targeted by this ad take as a role model, isn't it?

I think López should only be the image of this 500 and not of the full range. I can't believe Fiat isn't using anything Italian on their ads. Might they be afraid that would be too obvious/cliche'd?

I'd love to have seen a cute Audrey Hepburn-like discovering Rome in a 500C, but what do I know...

And I like the glimpse of the Chrysler Building in this commercial.

Maxichamp said...

@Viva: It is not the Latin thing that I have a problem with. It's that she obviously does not give a damn about the car, only the endorsement money. Also, it's supposed to be a fun, urban, zippy car. The Gucci brand here in the States is attractive only to 1980s rappers and old ladies.

Rich said...

She *does* have prior industry experience. Perfect new!

mtc said...

this is commercial suicide.