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What is exactly wrong here? I understand J Lo. is popular and maybe its latin/cosmopolitan image is something the girls targeted by this ad take as a role model, isn't it? I think López should only be the image of this 500 and not of the full range. I can't believe Fiat isn't using anything Italian on their ads. Might they be afraid that would be too obvious/cliche'd?I'd love to have seen a cute Audrey Hepburn-like discovering Rome in a 500C, but what do I know...And I like the glimpse of the Chrysler Building in this commercial.
@Viva: It is not the Latin thing that I have a problem with. It's that she obviously does not give a damn about the car, only the endorsement money. Also, it's supposed to be a fun, urban, zippy car. The Gucci brand here in the States is attractive only to 1980s rappers and old ladies.
She *does* have prior industry experience. Perfect new!
this is commercial suicide.
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