Next to the introduction of the New Coke in 1985, moving the Concorso Italiano from a plush golf course to a hot, windy airport tarmac may be the biggest commercial flop known to mankind.
I did not go to the 2008 Concorso in part because the airport venue did not appeal to me. I was not alone. Those who went had plenty to complain about.
This morning, I got a mass email from the new owner of the event, Tom McDowell. He acknowledged the mistake of holding the event at the airport and assured everyone that 2009's Concorso will be at a golf course, location TBA.