Thursday, October 29, 2020

Marketing the Ferrari Roma

I saw a promoted tweet about the Ferrari Roma. Something about chapter 4 of La Nuova Dolce Vita. Nice cinematography. But the verbal content was marketing gibberish.

The intro clip has 3,000,000 views.


But chapter one barely has 7,000.








After watching this uninspired series, I went on YouTube to see if there are any reviews. But it's just a bunch of social media influencers posting nonsense about the Roma. Ferrari let these know-nothings have access to the car!

Except this guy knows what he's talking about. But barely anyone (8,000 people) has watched it. While some lifestyle blogger is raking in millions of views. What a world.

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