This is wrong on so many levels. Just imagine who Fiat-Chrysler would use as a spokesperson when they start selling the Alfa Romeo Louis Vuitton to Americans.
What is exactly wrong here? I understand J Lo. is popular and maybe its latin/cosmopolitan image is something the girls targeted by this ad take as a role model, isn't it?
I think López should only be the image of this 500 and not of the full range. I can't believe Fiat isn't using anything Italian on their ads. Might they be afraid that would be too obvious/cliche'd?
I'd love to have seen a cute Audrey Hepburn-like discovering Rome in a 500C, but what do I know...
And I like the glimpse of the Chrysler Building in this commercial.
@Viva: It is not the Latin thing that I have a problem with. It's that she obviously does not give a damn about the car, only the endorsement money. Also, it's supposed to be a fun, urban, zippy car. The Gucci brand here in the States is attractive only to 1980s rappers and old ladies.
What is exactly wrong here? I understand J Lo. is popular and maybe its latin/cosmopolitan image is something the girls targeted by this ad take as a role model, isn't it?
ReplyDeleteI think López should only be the image of this 500 and not of the full range. I can't believe Fiat isn't using anything Italian on their ads. Might they be afraid that would be too obvious/cliche'd?
I'd love to have seen a cute Audrey Hepburn-like discovering Rome in a 500C, but what do I know...
And I like the glimpse of the Chrysler Building in this commercial.
@Viva: It is not the Latin thing that I have a problem with. It's that she obviously does not give a damn about the car, only the endorsement money. Also, it's supposed to be a fun, urban, zippy car. The Gucci brand here in the States is attractive only to 1980s rappers and old ladies.
ReplyDeleteShe *does* have prior industry experience. Perfect new!
ReplyDeletethis is commercial suicide.
ReplyDelete