Wednesday, July 21, 2010

PBR Pabst Blue Ribbon in China



Yes.  That's PBR.  As in THAT cheap beer.  And yes, it's selling for $44 a bottle.  Just ask for "Blue Ribbon 1844".  I assume it was impossible to transliterate PABST into Mandarin.



2 comments:

  1. AlanJuly 21, 2010 at 1:06 PM

    Posh Chinese hipsters will love it. I wonder what the Beijing equivalent of Williamsburg is?

    The expensive looking bottle makes it more difficulty to hold that studied look of irony, though.

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  2. John LJuly 22, 2010 at 4:38 AM

    If you want to sell a shit product sell it to people who don't know any better and tell them it's upmarket.

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