...why would it advertise at Oakland International Airport when it doesn't even fly into the United States?
Saturday, April 17, 2010
Poor marketing strategy: Air Asia Williams F1 and Oakland Airport
I don't get it. Air Asia is a Malaysian-based budget airline. I can sort of understand it spending lots of money to sponsor an average F1 team. But...
...why would it advertise at Oakland International Airport when it doesn't even fly into the United States?
...why would it advertise at Oakland International Airport when it doesn't even fly into the United States?
Why, it's because Air Asia promotes Oakland Raiders in Malaysia. Of course.
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