Obama: A Brand We Can Believe In

As I watched Obama's plane land in Berlin this morning on the news, I was a little appalled. His plane has his sunrise logo and the mantra "Change We Can Believe In".


Now I have no problem with the chartered plane. But the logo and catchphrase livery cheapen the campaign and the candidate. Obama has officially become the candidate of the Starbucks and American Idol generation. Just the sight of the simple logo triggers a Pavlovian response in our hyper-consumerist populace. We all chant (zombie-like): We must vote for change, change we can believe in.

That reminds me, I've gotta take my Obama sticker off my car.

Auf wiedersehen!

CKY